smarteyecare.co.uk (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”) and purchase our products and services. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.
1. Information We Collect
We collect and process the following data about you:
1.1 Personal Identification Information:
- Name
- Email address
- Postal address
- Phone number
1.2 Order Information:
- Billing and shipping addresses
- Payment details (processed by third-party payment processors)
- Prescription details
1.3 Technical Information:
- IP address
- Browser type and version
- Time zone setting
- Browser plug-in types and versions
- Operating system and platform
1.4 Usage Data:
- Information about how you use our Site, products, and services
1.5 Marketing and Communications Data:
- Your preferences in receiving marketing from us and your communication preferences
2. How We Collect Information
2.1 Direct Interactions:
- You may provide us with your personal information by filling in forms or by corresponding with us by post, phone, email, or otherwise.
2.2 Automated Technologies:
- As you interact with our Site, we may automatically collect technical data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
2.3 Third Parties or Publicly Available Sources:
- We may receive personal data about you from various third parties, such as analytics providers and advertising networks.
3. How We Use Your Information
We use the information we collect in the following ways:
3.1 To Provide and Improve Our Services:
- To process and deliver your orders, including managing payments, fees, and charges.
- To provide customer support.
3.2 For Marketing and Communications:
- To send you promotional offers and updates if you have consented to receive such communications.
- To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
3.3 For Site Functionality and Security:
- To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
- To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
3.4 Compliance with Legal Obligations:
- To comply with any legal obligations or regulatory requirements.
4. Disclosure of Your Information
We may share your personal information with:
4.1 Service Providers:
- Third-party vendors who provide services on our behalf, such as payment processing, order fulfillment, IT and system administration, and marketing.
4.2 Professional Advisers:
- Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
4.3 Third Parties in a Business Transaction:
- In the event of a merger, acquisition, or sale of all or a portion of our assets, personal data may be transferred to the buyer.
4.4 Compliance with Law:
- If we are under a duty to disclose or share your personal data to comply with any legal obligation or to enforce or apply our terms and conditions.
5. Security of Your Information
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way. Access to your personal data is limited to those employees, agents, contractors, and other third parties who have a business need to know.
6. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
7. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
7.1 Request Access: To your personal data (commonly known as a “data subject access request”).
7.2 Request Correction: Of the personal data that we hold about you.
7.3 Request Erasure: Of your personal data.
7.4 Object to Processing: Of your personal data where we are relying on a legitimate interest.
7.5 Request Restriction of Processing: Of your personal data.
7.6 Request the Transfer: Of your personal data to you or to a third party.
7.7 Withdraw Consent: At any time where we are relying on consent to process your personal data.
If you wish to exercise any of these rights, please contact us using the details set out below.
8. Third-Party Links
Our Site may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
9. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time, and we will provide you with a new Privacy Policy when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.
10. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
smarteyecare.co.uk
info@myinternetoptician.co.uk
0121 3456 789
By using our Site and purchasing our products, you agree to this Privacy Policy. Thank you for choosing smarteyecare.co.uk.